(our passion fuel)

“We want to shine and empower others to shine”

We are connected to each other, our earth and our passion to live a life of creativity and wonder. Our mission is to be part of community and to make a positive impact to all around us.



Connie Gudz: Jill’s Mom and Inspiration

Connie was a beautiful and talented woman with a passion for art, family and connection. Art was a part of her life since she was a child and it connected her to the beauty of the world.

She loved nature and the adventure of being outdoors. EarthGroove Activewear is about honoring Connie, walking in her footsteps and displaying her art graphically to the world.


A little creativity gets you a unique look.

At EarthGroove, inspiration and creativity is at the centre of our design process and combines to express the youthful, edgy style and attitude of our customers. EarthGroove brings fun and energy into your workout look. 

Knowing that you want to look good and feel good, we dial up the level of colour, detail and visual impact of our designs to create prints that combine fashion and function in a way that will inspire your body (and butt) to move and groove!

Wear something that means something!




Quality combined with creativity is at the heart of what we do. It shows up in our product and motivates our customers to get in their groove.

If you’re an ultra runner or trail, do yoga, spin, MMA, crossfit, biking or tennis – quality has to perform. 

That’s why our founder Jill went out and bought the best sewing machines in the world, found the strongest and softest threads and matched them up with kick-ass fabrics tailored by our meticulous seamstress Candy (a.k.a. our  “Candy Machine”) who tailors everything to perfection.


Giving Back: 10% of every sale goes to projects supporting mental health initiatives.

The body can’t go where the mind won’t push it.

Just as physical fitness helps our bodies stay strong, mental fitness helps us achieve and sustain a state of good mental health. When we are mentally healthy, we enjoy our life and environment and the people in it. We can be creative, learn, try new things, and take risks.

Join us and together so we can support mental health awareness and initiatives which can play a positive role in helping others.


Made Local & Supporting Women

EarthGroove celebrates the power, as women, to be bold and inspire change within ourselves and others. We are an Edmonton based business employing local women to sew and design inspirational athletic wear made from eco-friendly high quality materials.

Graphics and designs are developed locally by female artisans who are on a mission to support economic empowerment, education, equal employment, health, and are creating long-term positive changes.


Support Local

Fostering and sharing success is one our core values that drives us!  When you personally know the people behind the business where you’re buying local products and services, you enjoy a unique connection. 

These unique connections help build strong communities by linking neighbours in a web of economic and social relationships, and contribute to local causes. They give communities a unique character.

Supporting the local community of makers and artists and the local economy, collaborating and sharing resources can make everyone involved more successful.